As we approach Hogmanay it is a good time to reflect on what has been a very busy year for Middle Way. Here is a brief roundup of our 2018.
At the start of the year we were still converting our industrial unit into a drinks factory. As our unit took shape we started to receive delivery of our bottles, crates and boxes. As we headed towards Easter we did a trial production run. It became clear that our filtration process required work, so when the Beast from the East arrived it certainly made our operations more challenging, however we donned our ski trousers and shuffled our way through the snow to the unit every day to solve our filtration issues! We also encountered our first equipment failure when our tank heater malfunctioned and overheated some of our water kefir grains (RIP!).
The summer was an exciting time for us as we started to supply Greencity Wholefoods, who distribute our drinks across Scotland and the north of England. We finished building our bath pasteuriser and started doing full production runs. In July we were joined by our Santander student placement, Aneta, who helped us work on our marketing activities.
In August we received a Guild of Fine Foods Great Taste Award for our Cherry drink, which was a fantastic achievement for us. We also launched our online shop which opened up the number of customers who could buy our drinks. Towards the end of the summer we launched our third flavour, Apple and Ginger.
The autumn and winter have been surprisingly busy since we have started to work on further distribution and branding plans. We have been attending festivals, which are great opportunities for people to try our drinks, and for us to get feedback for future development. We have also started stocking Amazon Prime, with fulfillment by Amazon which is also a great way for people across the UK and further afield to try our drinks.
As we say goodbye to 2018 we will be looking back with fond memories. We would like to thank everybody who has supported us this year, and we look forward to a very exciting year ahead. Best wishes to you all for 2019!